Coop Rebrand

I was handed a brand book and ran with it—leading the creative direction across everything from the website and emails to digital ads, packaging, and custom icon sets. I also art directed product photography to align with the new visual style, making sure the rebrand came through clearly and consistently at every touchpoint. The refreshed brand not only elevated recognition but also contributed to a measurable boost in revenue.

  • Digital Ads

  • Icon Library

  • Amazon Pages

  • Packaging

The Amazon storefront underwent a complete visual and strategic transformation. Previously cluttered and inconsistent, the design is now modern, cohesive, and conversion-driven. By introducing clear product segmentation, refreshed lifestyle imagery, and simplified CTAs, we created a shopping experience that feels both premium and approachable.