Ergobaby x
Harry Potter

I kicked off this magical collaboration by proposing pattern concepts for the baby carrier, with one of my designs selected for the final product. I then led the creation of all launch assets—packaging, website graphics, digital ads, and email campaigns—bringing the Harry Potter spirit to life while staying true to the Ergobaby brand and following the guidelines from Warner Brothers.

A collection of camouflage-style fashion items including baby carriers, tops, and accessories in dark and light colors with star, lightning, and circle patterns.
  • Advertisement featuring a woman and child using ergonomic baby carriers from the Harry Potter collection by Ergobaby, with varying backgrounds and poster designs highlighting product features.

    Digital Ads

  • Two similar promotional flyers for Ergobaby's Harry Potter collection, featuring images of children using the carriers, product images, and social media icons.

    Emails

  • A woman with long dark wavy hair smiling while holding a young toddler in a blue child carrier backpack. The toddler, also smiling, has short dark hair and is wearing a beige outfit. They are outdoors in front of a stone and wooden gate, with greenery and warm lights.

    Final Product

  • Screenshot of an Ergobaby product webpage featuring baby carriers and wraps. Includes images of women using the carriers with babies, and a scenic video thumbnail of a forested landscape.

    Landing Page