Cool+ Product Launch – “Dial In Your Cool”
The Cool+ launch introduced a suite of sleep essentials—pillows, sheets, and blankets—designed to keep sleepers comfortably cool all night long. At the heart of the collection were our hero pillows, featuring a unique + shaped fill that enhances airflow and actively supports temperature regulation. Centered around the concept “Dial In Your Cool,” the campaign played off the language of air conditioners, with visuals transitioning from warm to cool tones. Our photo shoot highlighted a diverse range of sleepers—back, side, and combo—to show how Cool+ adapts to individual comfort needs.
This video features a playful temperature dial shifting from warm to cool, tying into the “Dial in Your Cool” theme. The campaign also highlights different sleeper types, showcases three pillow shapes, and reveals the inner + shaped fill that drives the cooling performance.