Cool+ Product Launch -
“Dial In Your Cool”
The Cool+ launch introduced a suite of sleep essentials; pillows, sheets, and blankets -designed to keep sleepers comfortably cool all night long. At the heart of the collection were our hero pillows, featuring a unique + shaped fill that enhances airflow and actively supports temperature regulation. Centered around the concept “Dial In Your Cool,” the campaign played off the language of air conditioners, with visuals transitioning from warm to cool tones as illustrated in our campaign video. Our photo shoot highlighted a diverse range of sleepers - back, side, and combo, to show how Cool+ adapts to individual comfort needs.
Revealing the inside of Cool+
The graphic was designed to visually show the pillow opening up layer by layer, revealing the technology inside. From the cool-touch fabric and heat-wicking liner to the Oomph™ Cool+ fill and phase change gel memory foam. It gives customers a clear, engaging look at what makes the Cool+ pillow cool, cushy on one side and ultra-cool and firm on the other.
