Coop At Target
Coop launched a consumer-friendly pillow built on their core principle of adjustability. The packaging needed to highlight both the pillow and its signature fill (Phluff). I designed the artwork and engineered the inner structure to securely hold the fill bag in place. I also designed the artwork for the product brochure and the endcap. I then art directed the photography for the product page on Target.com.
Along with the packaging, I handled the art direction, graphic overlays, and image content. I needed to make sure the pillow’s value came through clearly to the customer, while also staying within Target’s brand guidelines.
