Airjustable Travel Pillow
Coop Sleep Goods launched an inflatable travel pillow. There was a limited budget for packaging. The pillow comes in a fabric pouch to store it. It also functioned as secondary packaging. The outer packaging is a frosted plastic bag. I designed the packaging, art directed the illustrations and created the on-product branding and product colors.
To prevent the presentation of the fabric bag from looking lumpy, I designed a cardstock belly band that wrapped around the deflated pillow and also functioned as an instruction and care manual. The QR code links to a page that further explains the use of the product. I also worked on the graphics and content of this page.
